Upcoming Webinars
Members: Please log in before viewing the members-only Webinars page to register.
Non-Members: Webinars are open to non-members for $50 each. Call Dscoop Headquarters at 312.527.6707 to register.
Wednesday, August 6, 12:00 pm CDT
CRM – The Key to Customer Relationships
Presented by Todd Kalagher, Finlay
Dscoop Chairman Todd Kalagher discusses how Finlay uses their database to actively manage customer relationships as well as other best practices his company uses to improve their business’s effectiveness.
Wednesday, August 13, 12:00 pm CDT
Refine Your Business by Refining Your Data
Presented by Erik Charles, MindFireInc.
Why has your marketing campaign failed to deliver the results you expected? You’ve made a big splash with your direct mail piece, but the problem might lie with your data or messaging. Database marketing is an emerging and important part of customer relationship management.
Erik Charles from MindFireInc, a leading company that optimizes the Web response channel for the direct mail industry, discusses how to track your list quality through response rates and compare lists in one campaign. Learn how to run A/B split tests to test both offer and image/text combinations. Track drop-off to determine the stage in which the candidate loses interest and uncover different methods for approaching non-responders.
Refining your data and testing your messaging are the keys to a successful marketing campaign. Don’t miss this valuable Webinar with tips and tricks that you can use with your next client or project.
Wednesday, August 27, 12:00 pm CDT
Cost Efficiencies Tips and Tricks
Presented by Label and Packaging Committee Members
Label and Packaging committee members pool their personal best practices to increase efficiency and minimize costs throughout the workflow.
September Webinars:
Wednesday, September 3, 12:00 pm CDT
Photo Products Operations
Presented by John Perez, RPI
Take an in-depth look at the photo market from start to finish. Learn how to market photo products to your customers as well as how to perfect the final creation.
Wednesday, September 10, 12:00 pm CDT
Photo Products Overview
Presented by Nader Anvari, DigiLabs, and John Jacobson, On Demand Machinery
The personalized photo merchandise market is growing quickly. Understanding the right enabling solutions and services will help you be a part of it quickly and efficiently. Hear from two Dscoop partners involved in this market: DigiLabs and On Demand Machinery. Each outlines their specific solutions and how you can best apply them.
Wednesday, September 17, 12:00 pm CDT
HP Smart Labeling and Authentications
Presented by Ray Dickinson, HP
HP labeling expert Dickinson reviews the new system that ties into the press to generate and authenticate 2-D and new 3-D codes. Smart labeling is a rapidly growing market for those interested in item level track and trace and brand protection.
Don't forget! You can view all past Webinar Education Sessions in the Dscoop Webinar Archive.