Dscoop has created a suite of new tools to add to
your existing business development efforts.
It’s as easy as 1-2-3!

1. LEARN
   InfoTrends leads a six-month distance education training to teach your
   employees the principles of cross-media marketing and reaching the CMO.
2. SELL
   Get the tools to help you sell—customized marketing materials are
   at your fingertips to sell more campaigns to current customers
   and acquire new ones.
3. SHARE
   Shout your success from the rooftops with a professional case
   study and press release written and distributed by Dscoop.

The Dscoop Fast Forward Power Pack is available as
an extension to your Dscoop membership for $995!
Contact Dscoop Headquarters at 312.527.6707
if you have any questions.

Cross-Media Training

What are the topics for each training session?

• Session 1: Cross-Media Marketing: What Marketers Want
• Session 2: Re-Positioning for Cross Media
• Session 3: Selling Strategies for Cross Media
• Session 4: The Price is Right for Cross-Media Services
• Session 5: Adding Social and Mobile to the Mix
• Session 6: Strategic Selling: Voice of the Customer

Which day of the week will the training sessions be scheduled?

Sessions will take place on one Tuesday each month as follows:

• Session 1: February 7, 2012
• Session 2: March 6, 2012
• Session 3: April 3, 2012
• Session 4: May 1, 2012
• Session 5: June 5, 2012
• Session 6: June 26, 2012

*Training schedule is subject to change

Can all my employees attend the Webinar? Or do I pick just one champion to go to the educational group?

• One person from each company will be able to participate in the Webinar and discussion group. This person will be going through a journey over the course of this training. We encourage this person to take the materials, handouts and lessons learned back to their entire team.

Customized Marketing Materials

How will I receive the newsletter?

• You will receive editable files in Adobe InDesign format from Dscoop Headquarters. Please let us know if you do not have Adobe InDesign.

What if I only want content from the marketing tools such as articles from top marketing strategists? Do I have to use the newsletter template or can I just use the content?

• You can do either.
• Each newsletter will have a theme. You will be able to personalize certain areas with your logo, name and customer’s name, but the publication will be more or less ready to print when you receive it.
• You also have the option to pull content from the newsletter and integrate into your existing marketing collateral.

Sharing My Success Story

What do I need to do when I am ready to submit my success story for a case study?

• You can submit up to three ideas for a success story using the Dscoop case study template. A Dscoop staff writer will follow up with an interview and draft the case study for your review.
• Once you have approved it, Dscoop will publish your case study. It will also be included in our case study library.
• Our staff writer will draft a subsequent 400-word press release based on approved case study content. Once you have approved your press release, we will submit it to trade publications through the newswire.

“We branded the newsletter to continue our position that L & D Mail Masters helps our clients create campaigns that relate, captivate, cultivate and resonate with their target audience. We have received positive feedback from our clients regarding our newsletter. One client even used the PMS color that was written about in the first issue. This has been a huge boost in our content marketing strategy and we look forward to continuing it in 2012.” –Krista Fischer, Director of Marketing, L & D Mail Masters Inc.

"We signed up for the Power Pack at Dscoop6 after seeing and hearing how the customizable newsletter could be used. It looked like a great way to market to our customers. When we received the first edition, it exceeded our expectations; it has been phenomenal! We sent it to current clients and prospects and received compliments and positive feedback. It is a very useful and impressive marketing tool." –Scott Tuft, Account Executive, Accucraft